In our present world, so much can change in a single year, let alone a decade. Just consider the fact that, Before 2009, WhatsApp, Instagram, and Snapchat didn’t even exist. But what comes next? What will the next decade bring?
Many of the characteristics of today’s social media landscape – from transparency concerns to the growing role of AI – demonstrate how social media is going to evolve more and more between now and 2028, and what it will mean for brands and upcoming startups.
For several years now, social media has been the hidden, interwoven fabric of the web, connecting people, brands and organizations. That in itself is not going to change. It’s likely in the future, with the proliferation of the Internet of Things, that social media will be the starting point – a personalized hive mind – connecting objects, information, and transactions, alongside people.
Just consider WeChat. The future is already here in China, and the West will follow suit. The lines between E-commerce, mobile and social media have blurred, creating a broad convergence between online and offline retailing. In this way, social media will become a platform for not just online growth but everything from brand building and customer engagement through to supply chain operations.
Already, social and retailers are merging, with the growing abundance of ‘buy now’ functionality in social content. Looking ahead, brand activity will grow in scale and become more deeply embedded in new types of social spaces, like a shoppable 3D world for all social media users to hang out in.
Brands that want to stay relevant need to think about social media as integral to their business, not just their marketing and communications. Disrupt yourselves, or be disrupted. Agencies slow to invest, innovate and evolve their social capability won’t be able to keep up with their clients.
Even We need to prepare, too, for fragmentation of our social world with varying levels of interaction across different social contacts. This will become necessary as the amount of content created by friends, family, colleagues, media, and brands reaches critical mass.
For brands, cutting through the noise will grow all the more challenging as the deluge of data floods our various devices and realities. But with that comes abundant opportunity. AI-powered bots will play a greater role, continually learning about us in order to streamline our interactions with friends and brands.
With AI-optimised interactions, the data consumers generate will offer more value to brands. However, consumers will better understand this value exchange. By 2028, people’s desire and ability to monetize their own data and influence by selling, trading and transferring the personal information they share with brands and social platforms will be well established.
Data will become more political, and tighter regulation (whether imposed by government or industry) will limit the number of Cambridge Analytica-style data scandals, though it’s unlikely to remove them completely. Scoundrels will always find a way.
The silver lining is that legally acquired data will provide a far richer picture to brands and their agencies, enabling precision targeting for paid social, a more personalized product experience, and interesting opportunities for content creators to tell stories crafted around individual interests.
This is, of course, barely a glimpse into what the future of social media will mean for the marketing industry. But the most important thing we must remember, above all, is that through social media, data and AI will increasingly dictate our experience of the world – and despite all the shiny toys – we must treat consumers like humans, and not just numbers on a screen.
Digitwitt will always keep your brand with current Trends and aware you about the futuristic changes and trends in Social Media, Digital Marketing is Essential for Startups to generate more revenue. If you want to survive in the current competitive world then Creating awareness of your brand through Social Media is very Important.
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