05/03/2020 by digitwitt
In the past few years, the use of smartphones has rapidly increased. On 21st April 2015, Google released a new search engine algorithm known as Mobilegeddon, which designed to improve the mobile user experience. This included a website’s mobile-friendliness as one of the ranking factors. This mobile-friendly ranking algorithm was designed to give a boost to those mobile-friendly pages in Google’s mobile search results.
After this update, mobile traffic has increased with the number of smartphone users and this was globally exceeding 2 billion in 2016. In fact, according to a survey, almost 80% of all online searches now come from smartphones.
For all these reasons, your website must have a responsive web design.
Responsive web design simply means a website that has created in such a way that all of the content, images, and structure of the website will remain the same and adjust on any devices whether it is a desktop monitor, laptop, smartphone, or tablet. For example, when a user opens a website on their desktop, he sees the full view of the website. But when that same user opens that same website on their smartphone or tablet, the website will adjust to fit on the smaller screen also.
This means the website should respond according to the user’s preference. With proper responsive website design, you don’t create different websites for various devices. This will make sure that your website runs properly on the mobile device.
There are some other really important benefits of having a responsive web for your business website:
Responsive web design helps you to increase the reach to consumers even on smaller devices also (smartphones, tablets). It maintains a consistent user experience which can increase the retention, lead generation, sales & conversions. It will also help you to stay ahead of your competitions.