Importance Of Responsive Web Design

05/03/2020 by digitwitt

In the past few years, the use of smartphones has rapidly increased. On 21st April 2015, Google released a new search engine algorithm known as Mobilegeddon, which designed to improve the mobile user experience. This included a website’s mobile-friendliness as one of the ranking factors. This mobile-friendly ranking algorithm was designed to give a boost to those mobile-friendly pages in Google’s mobile search results.

After this update, mobile traffic has increased with the number of smartphone users and this was globally exceeding 2 billion in 2016. In fact, according to a survey, almost 80% of all online searches now come from smartphones.

For all these reasons, your website must have a responsive web design.

Responsive web design simply means a website that has created in such a way that all of the content, images, and structure of the website will remain the same and adjust on any devices whether it is a desktop monitor, laptop, smartphone, or tablet. For example, when a user opens a website on their desktop, he sees the full view of the website. But when that same user opens that same website on their smartphone or tablet, the website will adjust to fit on the smaller screen also.

This means the website should respond according to the user’s preference. With proper responsive website design, you don’t create different websites for various devices. This will make sure that your website runs properly on the mobile device.

There are some other really important benefits of having a responsive web for your business website:

• Good For SEO
  One of the biggest advantages of having a responsive web design is increased search engine ranking. When users have a great experience on your website, the search engines will help you to rank higher in the search results. Responsive web design is now important as a ranking factor. Sites that are having a responsive design will generally load faster which helps to boost your ranking & decrease your bounce rate.
• Improved User Experience
  When your site visitors find that your website effectively responds according to their preferences, then they will spend more time on it. Responsive web design is going to ensure a great user experience as well as help to increase your brand’s reputation in high quality.
• Increase in Traffic
  According to traffic statistics, almost 80% of all online searches come from mobile devices. This only shows how it is important to have a website that fits properly on all mobile devices. By having a responsive web design, you will notice the increment in the number of your visitors & also the time they spend on it.
• Higher Conversion Rate
  In research, we find that the smartphone conversion rates are about 64% higher than desktop conversion rates. So creating a responsive web design with good user experience is the key to a higher conversion rate. If your visitors spend more time on your website, then they will build trust and also they will return to you in the future for more business which leads to a higher conversion rate for your website.

Responsive web design helps you to increase the reach to consumers even on smaller devices also (smartphones, tablets). It maintains a consistent user experience which can increase the retention, lead generation, sales & conversions. It will also help you to stay ahead of your competitions.

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